Advertising and Promotions Managers Salary in MI

Common tasks

• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
• Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Prepare budgets and submit estimates for program costs as part of campaign plan development.
• Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
• Analyze the effectiveness of marketing tactics or channels.
• Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.