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Market Research Analysts and Marketing Specialists Salary in Pensacola, FL

In the 2025 U.S. Bureau of Labor Statistics, OEWS dataset, Market Research Analysts and Marketing Specialists in Pensacola, FL have a median annual salary of $63,400, with 950 recorded jobs in this area. Recorded earnings range from $36,630 at the 10th percentile to $114,270 at the 90th percentile.

Source: U.S. Bureau of Labor Statistics, OEWS · Data year: 2025 · Last updated: 2026-09-22

Salary overview

Median annual salary

$63,400

Data year: 2025

Hourly median

$30.48

Employment

950

Source

U.S. Bureau of Labor Statistics, OEWS

Salary distribution

$36,630
10th
$50,220
25th
$63,400
Median
$92,400
75th
$114,270
90th

Local compared with national

Pensacola, FL

$63,400

Median annual · 2025

United States

$78,760

Median annual · 2025

The Pensacola, FL median is 19.5% below the national median in the available dataset (a difference of $15,360).

Top skills

  1. 1.Reading ComprehensionImportance 4.0
  2. 2.Active ListeningImportance 4.0
  3. 3.WritingImportance 4.0
  4. 4.Critical ThinkingImportance 4.0
  5. 5.SpeakingImportance 3.9
  6. 6.Active LearningImportance 3.8
  7. 7.Complex Problem SolvingImportance 3.8
  8. 8.Judgment and Decision MakingImportance 3.8
  9. 9.MathematicsImportance 3.1
  10. 10.MonitoringImportance 3.1
  11. 11.Social PerceptivenessImportance 3.1
  12. 12.PersuasionImportance 3.1

Career information

Education and experience

Experience
Over 2 years, up to and including 4 years
Job zone
4

Technology used

  • 3M Post-it App
  • AcaStat Software
  • Act!
  • Adaptive conjoint analysis ACA software
  • Adobe Acrobat
  • Adobe ActionScript
  • Adobe After Effects
  • Adobe Creative Cloud software
  • Adobe Dreamweaver
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Adxstudio, for Microsoft
  • Airtable
  • Amazon Redshift

Common tasks

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Measure and assess customer and employee satisfaction.
  • Monitor industry statistics and follow trends in trade literature.
  • Direct trained survey interviewers.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Related careers

Occupations recorded as related in the dataset. A relationship does not imply a guaranteed transition.

Market Research Analysts and Marketing Specialists salary in other locations

Other occupations in Pensacola, FL