Public Relations Specialists Salary in Roanoke, VA

Common tasks

• Post and update content on the company's Web site and social media outlets.
• Write press releases or other media communications to promote clients.
• Respond to requests for information from the media or designate an appropriate spokesperson or information source.
• Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
• Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
• Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
• Coach client representatives in effective communication with the public or with employees.
• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
• Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
• Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.