CDCareer Decision

Search Marketing Strategists Salary in Niles, MI

In the 2025 U.S. Bureau of Labor Statistics, OEWS dataset, Search Marketing Strategists in Niles, MI have a median annual salary of $75,470, with 320 recorded jobs in this area. Recorded earnings range from $40,740 at the 10th percentile to $165,200 at the 90th percentile.

Source: U.S. Bureau of Labor Statistics, OEWS · Data year: 2025 · Last updated: 2026-09-22

Salary overview

Median annual salary

$75,470

Data year: 2025

Hourly median

$36.29

Employment

320

Source

U.S. Bureau of Labor Statistics, OEWS

Salary distribution

$40,740
10th
$51,730
25th
$75,470
Median
$112,160
75th
$165,200
90th

Local compared with national

Niles, MI

$75,470

Median annual · 2025

United States

$78,760

Median annual · 2025

The Niles, MI median is 4.2% below the national median in the available dataset (a difference of $3,290).

Top skills

  1. 1.Reading ComprehensionImportance 3.9
  2. 2.Complex Problem SolvingImportance 3.9
  3. 3.Active ListeningImportance 3.8
  4. 4.Critical ThinkingImportance 3.8
  5. 5.Active LearningImportance 3.8
  6. 6.Judgment and Decision MakingImportance 3.8
  7. 7.SpeakingImportance 3.6
  8. 8.WritingImportance 3.5
  9. 9.MonitoringImportance 3.4
  10. 10.Systems AnalysisImportance 3.4
  11. 11.Systems EvaluationImportance 3.4
  12. 12.CoordinationImportance 3.3

Career information

Education and experience

Typical education
Bachelor's Degree
Experience
Over 1 year, up to and including 2 years
Job zone
4

Technology used

  • Adobe Analytics
  • Adobe Dreamweaver
  • Adobe Photoshop
  • Ahrefs Site Explorer
  • AJAX
  • Apache Solr
  • Atlas Search
  • Bing Ads
  • BrightEdge
  • Cascading style sheets CSS
  • Conductor Searchlight
  • Content management systems CMS
  • Customer information databases
  • Drupal
  • Elasticsearch

Common tasks

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Participate in the development or implementation of online marketing strategy.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Create content strategies for digital media.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.

Related careers

Occupations recorded as related in the dataset. A relationship does not imply a guaranteed transition.

Search Marketing Strategists salary in other locations

Other occupations in Niles, MI