Careers / Advertising and Promotions Managers
Advertising and Promotions Managers — Career Decision Dashboard
United States
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Report generated from official BLS OEWS and O*NET data — United States.
Median annual wage
$133,660
United States, 2025
Employment
21,470
United States, 2025
Typical education
Not recorded
Job Zone 4
Skills identified
35
10 related careers
Career overview
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- O*NET code
- 11-2011.00
- Job zone
- 4
- Experience required
- Over 2 years, up to and including 4 years
Typical tasks
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
Choose a location
Salary analysis — United States
10th percentile
$63,300
25th percentile
$91,370
75th percentile
$201,050
90th percentile
$286,240
Most important skills
- Speaking4.1
- Active Listening4.1
- Judgment and Decision Making3.9
- Critical Thinking3.9
- Social Perceptiveness3.9
- Complex Problem Solving3.8
- Writing3.8
- Reading Comprehension3.8
- Coordination3.8
- Time Management3.6
- Monitoring3.5
- Negotiation3.4
What skills do you need?
Select the skills you already have
Skills listed are those O*NET rates at importance 3.0 or above for this occupation. Set your own level on the same 0–7 O*NET scale.
Skill coverage
0%
0 of 20 identified skills
Matched
0
Missing
20
Your selected skills cover approximately 0% of the skills identified for this occupation in O*NET. This is a coverage measure of listed skills only — it is not a qualification, hiring or interview outcome.
Skills to develop
| Skill | Importance | Required level | Your level | Gap |
|---|---|---|---|---|
| Speaking | 4.1 | 4.1 | Not selected | 4.1 |
| Active Listening | 4.1 | 4.1 | Not selected | 4.1 |
| Critical Thinking | 3.9 | 4.1 | Not selected | 4.1 |
| Coordination | 3.8 | 4.3 | Not selected | 4.3 |
| Judgment and Decision Making | 3.9 | 4.0 | Not selected | 4.0 |
| Social Perceptiveness | 3.9 | 4.0 | Not selected | 4.0 |
| Writing | 3.8 | 4.0 | Not selected | 4.0 |
| Reading Comprehension | 3.8 | 4.0 | Not selected | 4.0 |
| Complex Problem Solving | 3.8 | 3.9 | Not selected | 3.9 |
| Monitoring | 3.5 | 4.1 | Not selected | 4.1 |
| Persuasion | 3.4 | 4.1 | Not selected | 4.1 |
| Active Learning | 3.4 | 4.1 | Not selected | 4.1 |
| Negotiation | 3.4 | 4.0 | Not selected | 4.0 |
| Time Management | 3.6 | 3.6 | Not selected | 3.6 |
| Systems Evaluation | 3.4 | 3.8 | Not selected | 3.8 |
| Management of Personnel Resources | 3.3 | 3.9 | Not selected | 3.9 |
| Systems Analysis | 3.4 | 3.4 | Not selected | 3.4 |
| Service Orientation | 3.0 | 3.3 | Not selected | 3.3 |
| Learning Strategies | 3.0 | 3.1 | Not selected | 3.1 |
| Instructing | 3.0 | 3.0 | Not selected | 3.0 |
Ordered by required level gap multiplied by O*NET importance. No prediction or recommendation is implied.
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Compare with Advertising and Promotions ManagersHow salary varies by location
| Location | Median | Employment | Year |
|---|---|---|---|
| San Francisco, CA | $181,250 | 440 | 2025 |
| San Jose, CA | $180,500 | 240 | 2025 |
| New York, NY | $174,390 | 3,630 | 2025 |
| NY | $173,700 | 3,550 | 2025 |
| Boston, MA | $173,020 | 250 | 2025 |
| Charleston, SC | $170,000 | 40 | 2025 |
| Los Angeles, CA | $167,930 | 1,350 | 2025 |
| IL | $167,330 | 160 | 2025 |
| CA | $167,230 | 3,080 | 2025 |
| Chicago, IL | $166,390 | 160 | 2025 |
| NJ | $165,390 | 470 | 2025 |
| Denver, CO | $165,000 | 120 | 2025 |
| CO | $164,990 | 180 | 2025 |
| WA | $163,380 | 530 | 2025 |
| Seattle, WA | $163,380 | — | 2025 |
| MA | $163,090 | 300 | 2025 |
| Richmond, VA | $161,040 | 50 | 2025 |
| Columbia, SC | $159,950 | 50 | 2025 |
| RI | $157,890 | 60 | 2025 |
| Providence, RI | $157,890 | 60 | 2025 |
Career transition paths
Compare the skills of a career you hold today with Advertising and Promotions Managers to see shared skills, target-only skills and skill overlap.
Build a transition comparisonCareer and skills data: O*NET 31.0.
Salary and employment data: U.S. Bureau of Labor Statistics, OEWS, 2025 (May 2025 release).
Figures are periodic published survey snapshots, not real-time market rates.