Marketing Managers — Career Decision Dashboard
United States
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Report generated from official BLS OEWS and O*NET data — United States.
Median annual wage
$166,790
United States, 2025
Employment
395,240
United States, 2025
Typical education
Not recorded
Job Zone 4
Skills identified
35
10 related careers
Career overview
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- O*NET code
- 11-2021.00
- Job zone
- 4
- Experience required
- Over 1 year, up to and including 2 years
Typical tasks
- Compile lists describing product or service offerings.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Initiate market research studies, or analyze their findings.
Choose a location
Salary analysis — United States
10th percentile
$90,260
25th percentile
$123,020
75th percentile
$216,410
90th percentile
$293,610
Most important skills
- Active Listening4.1
- Speaking4.0
- Complex Problem Solving3.9
- Reading Comprehension3.9
- Critical Thinking3.9
- Active Learning3.9
- Systems Evaluation3.9
- Judgment and Decision Making3.9
- Monitoring3.9
- Persuasion3.9
- Social Perceptiveness3.8
- Coordination3.8
What skills do you need?
Select the skills you already have
Skills listed are those O*NET rates at importance 3.0 or above for this occupation. Set your own level on the same 0–7 O*NET scale.
Skill coverage
0%
0 of 22 identified skills
Matched
0
Missing
22
Your selected skills cover approximately 0% of the skills identified for this occupation in O*NET. This is a coverage measure of listed skills only — it is not a qualification, hiring or interview outcome.
Skills to develop
| Skill | Importance | Required level | Your level | Gap |
|---|---|---|---|---|
| Active Listening | 4.1 | 4.1 | Not selected | 4.1 |
| Persuasion | 3.9 | 4.3 | Not selected | 4.3 |
| Speaking | 4.0 | 4.1 | Not selected | 4.1 |
| Reading Comprehension | 3.9 | 4.1 | Not selected | 4.1 |
| Critical Thinking | 3.9 | 4.1 | Not selected | 4.1 |
| Active Learning | 3.9 | 4.1 | Not selected | 4.1 |
| Monitoring | 3.9 | 4.1 | Not selected | 4.1 |
| Complex Problem Solving | 3.9 | 4.0 | Not selected | 4.0 |
| Judgment and Decision Making | 3.9 | 4.0 | Not selected | 4.0 |
| Coordination | 3.8 | 4.1 | Not selected | 4.1 |
| Social Perceptiveness | 3.8 | 4.0 | Not selected | 4.0 |
| Systems Evaluation | 3.9 | 3.8 | Not selected | 3.8 |
| Negotiation | 3.8 | 3.9 | Not selected | 3.9 |
| Time Management | 3.8 | 3.8 | Not selected | 3.8 |
| Management of Personnel Resources | 3.3 | 4.0 | Not selected | 4.0 |
| Writing | 3.3 | 3.9 | Not selected | 3.9 |
| Systems Analysis | 3.3 | 3.8 | Not selected | 3.8 |
| Learning Strategies | 3.3 | 3.5 | Not selected | 3.5 |
| Operations Analysis | 3.1 | 3.6 | Not selected | 3.6 |
| Instructing | 3.0 | 3.5 | Not selected | 3.5 |
| Service Orientation | 3.0 | 3.1 | Not selected | 3.1 |
| Mathematics | 3.0 | 3.0 | Not selected | 3.0 |
Ordered by required level gap multiplied by O*NET importance. No prediction or recommendation is implied.
Related careers
Supplemental
National median $78,660
Compare with Marketing ManagersSupplemental
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Compare with Marketing ManagersSupplemental
National median $116,580
Compare with Marketing ManagersSupplemental
National median not published
Compare with Marketing ManagersSupplemental
National median $69,990
Compare with Marketing ManagersHow salary varies by location
| Location | Median | Employment | Year |
|---|---|---|---|
| San Jose, CA | $231,370 | 7,300 | 2025 |
| San Francisco, CA | $220,480 | 11,170 | 2025 |
| Boston, MA | $213,910 | 11,940 | 2025 |
| Billings, MT | $212,760 | 160 | 2025 |
| MA | $212,020 | 14,270 | 2025 |
| Trenton, NJ | $208,440 | 1,250 | 2025 |
| Topeka, KS | $205,310 | 190 | 2025 |
| Boulder, CO | $199,570 | 630 | 2025 |
| Worcester, MA | $199,280 | 590 | 2025 |
| CA | $193,620 | 54,660 | 2025 |
| New York, NY | $192,840 | 54,730 | 2025 |
| Greeley, CO | $190,410 | 100 | 2025 |
| Fort Collins, CO | $189,690 | 250 | 2025 |
| VA | $187,820 | 6,890 | 2025 |
| Cheyenne, WY | $183,540 | 30 | 2025 |
| CO | $182,730 | 6,010 | 2025 |
| Dover, DE | $182,640 | 50 | 2025 |
| Denver, CO | $182,470 | 4,220 | 2025 |
| Washington, DC | $181,260 | 8,900 | 2025 |
| NY | $181,200 | 54,000 | 2025 |
Career transition paths
Compare the skills of a career you hold today with Marketing Managers to see shared skills, target-only skills and skill overlap.
Build a transition comparisonCareer and skills data: O*NET 31.0.
Salary and employment data: U.S. Bureau of Labor Statistics, OEWS, 2025 (May 2025 release).
Figures are periodic published survey snapshots, not real-time market rates.