Art Directors — Tasks

Task statements

• Work with creative directors to develop design solutions.
• Present final layouts to clients for approval.
• Manage own accounts and projects, working within budget and scheduling requirements.
• Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
• Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
• Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
• Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
• Create custom illustrations or other graphic elements.
• Attend photo shoots and printing sessions to ensure that the products needed are obtained.
• Review illustrative material to determine if it conforms to standards and specifications.
• Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
• Research current trends and new technology, such as printing production techniques, computer software, and design trends.
• Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
• Conceptualize and help design interfaces for multimedia games, products, and devices.
• Prepare detailed storyboards showing sequence and timing of story development for television production.
• Negotiate with printers and estimators to determine what services will be performed.