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First-Line Supervisors of Retail Sales Workers Salary in Santa Rosa, CA

In the 2025 U.S. Bureau of Labor Statistics, OEWS dataset, First-Line Supervisors of Retail Sales Workers in Santa Rosa, CA have a median annual salary of $58,190, with 1,630 recorded jobs in this area. Recorded earnings range from $40,770 at the 10th percentile to $78,200 at the 90th percentile.

Source: U.S. Bureau of Labor Statistics, OEWS · Data year: 2025 · Last updated: 2026-09-22

Salary overview

Median annual salary

$58,190

Data year: 2025

Hourly median

$27.98

Employment

1,630

Source

U.S. Bureau of Labor Statistics, OEWS

Salary distribution

$40,770
10th
$46,290
25th
$58,190
Median
$64,920
75th
$78,200
90th

Local compared with national

Santa Rosa, CA

$58,190

Median annual · 2025

United States

$48,520

Median annual · 2025

The Santa Rosa, CA median is 19.9% above the national median in the available dataset (a difference of $9,670).

Top skills

  1. 1.Active ListeningImportance 3.9
  2. 2.SpeakingImportance 3.8
  3. 3.Service OrientationImportance 3.8
  4. 4.Critical ThinkingImportance 3.5
  5. 5.MonitoringImportance 3.5
  6. 6.Social PerceptivenessImportance 3.5
  7. 7.CoordinationImportance 3.5
  8. 8.PersuasionImportance 3.3
  9. 9.NegotiationImportance 3.3
  10. 10.InstructingImportance 3.3
  11. 11.Management of Personnel ResourcesImportance 3.3
  12. 12.Judgment and Decision MakingImportance 3.1

Career information

Education and experience

Typical education
High School Diploma or the equivalent (such as a GED)
Experience
Over 4 years, up to and including 6 years
Job zone
2

Technology used

  • Adobe Acrobat
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • American Precision Instruments Regit
  • Apple Final Cut Pro
  • Apple Safari
  • ASI Point of Sale
  • Attitude POS itive AccuPOS Retail
  • Autodesk Revit
  • Bibase 4POS Retail
  • CAP Automation SellWise
  • Comcash ERP
  • CompuTant CounterPoint
  • CyberMatrix POS

Common tasks

  • Establish credit policies and operating procedures.
  • Plan budgets and authorize payments and merchandise returns.
  • Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.
  • Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
  • Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
  • Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
  • Instruct staff on how to handle difficult and complicated sales.
  • Assign employees to specific duties.
  • Keep records of purchases, sales, and requisitions.
  • Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.

Related careers

Occupations recorded as related in the dataset. A relationship does not imply a guaranteed transition.

First-Line Supervisors of Retail Sales Workers salary in other locations

Other occupations in Santa Rosa, CA