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Sales Managers Salary in Santa Rosa, CA

In the 2025 U.S. Bureau of Labor Statistics, OEWS dataset, Sales Managers in Santa Rosa, CA have a median annual salary of $117,940, with 1,360 recorded jobs in this area. Recorded earnings range from $63,560 at the 10th percentile to $218,420 at the 90th percentile.

Source: U.S. Bureau of Labor Statistics, OEWS · Data year: 2025 · Last updated: 2026-09-22

Salary overview

Median annual salary

$117,940

Data year: 2025

Hourly median

$56.70

Employment

1,360

Source

U.S. Bureau of Labor Statistics, OEWS

Salary distribution

$63,560
10th
$79,730
25th
$117,940
Median
$168,310
75th
$218,420
90th

Local compared with national

Santa Rosa, CA

$117,940

Median annual · 2025

United States

$148,270

Median annual · 2025

The Santa Rosa, CA median is 20.5% below the national median in the available dataset (a difference of $30,330).

Top skills

  1. 1.Active ListeningImportance 4.0
  2. 2.SpeakingImportance 4.0
  3. 3.NegotiationImportance 4.0
  4. 4.Reading ComprehensionImportance 3.9
  5. 5.Critical ThinkingImportance 3.9
  6. 6.MonitoringImportance 3.9
  7. 7.Social PerceptivenessImportance 3.9
  8. 8.PersuasionImportance 3.9
  9. 9.Judgment and Decision MakingImportance 3.9
  10. 10.Management of Personnel ResourcesImportance 3.9
  11. 11.Active LearningImportance 3.8
  12. 12.CoordinationImportance 3.8

Career information

Education and experience

Typical education
Bachelor's Degree
Experience
Over 4 years, up to and including 6 years
Job zone
4

Technology used

  • Act!
  • Adobe Acrobat
  • Adobe ActionScript
  • Adobe Creative Cloud software
  • Airtable
  • Apple Keynote
  • Avidian Technologies Prophet
  • Bentley MicroStation
  • Blackbaud The Raiser's Edge
  • Contact management software
  • Database software
  • Delphi Discovery
  • Delphi Technology
  • Dropbox
  • Eclipse IDE

Common tasks

  • Oversee regional and local sales managers and their staffs.
  • Resolve customer complaints regarding sales and service.
  • Monitor customer preferences to determine focus of sales efforts.
  • Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
  • Review operational records and reports to project sales and determine profitability.
  • Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
  • Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
  • Determine price schedules and discount rates.
  • Prepare budgets and approve budget expenditures.
  • Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.

Related careers

Occupations recorded as related in the dataset. A relationship does not imply a guaranteed transition.

Sales Managers salary in other locations

Other occupations in Santa Rosa, CA