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Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products Salary in Santa Rosa, CA

In the 2025 U.S. Bureau of Labor Statistics, OEWS dataset, Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products in Santa Rosa, CA have a median annual salary of $79,350, with 1,840 recorded jobs in this area. Recorded earnings range from $48,270 at the 10th percentile to $153,860 at the 90th percentile.

Source: U.S. Bureau of Labor Statistics, OEWS · Data year: 2025 · Last updated: 2026-09-22

Salary overview

Median annual salary

$79,350

Data year: 2025

Hourly median

$38.15

Employment

1,840

Source

U.S. Bureau of Labor Statistics, OEWS

Salary distribution

$48,270
10th
$59,280
25th
$79,350
Median
$107,820
75th
$153,860
90th

Local compared with national

Santa Rosa, CA

$79,350

Median annual · 2025

United States

$72,080

Median annual · 2025

The Santa Rosa, CA median is 10.1% above the national median in the available dataset (a difference of $7,270).

Top skills

  1. 1.Active ListeningImportance 4.0
  2. 2.SpeakingImportance 4.0
  3. 3.Social PerceptivenessImportance 3.8
  4. 4.PersuasionImportance 3.8
  5. 5.NegotiationImportance 3.8
  6. 6.Critical ThinkingImportance 3.5
  7. 7.Reading ComprehensionImportance 3.4
  8. 8.WritingImportance 3.3
  9. 9.Active LearningImportance 3.1
  10. 10.MonitoringImportance 3.1
  11. 11.CoordinationImportance 3.1
  12. 12.Service OrientationImportance 3.1

Career information

Education and experience

Typical education
High School Diploma or the equivalent (such as a GED)
Experience
Over 2 years, up to and including 4 years
Job zone
4

Technology used

  • 3M Post-it App
  • ACT! Premium
  • Adobe Acrobat
  • Adobe Creative Cloud software
  • Adobe Dreamweaver
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Advantage Signature Marketing Group Web Master
  • Airtable
  • Apache Groovy
  • Apple Keynote
  • Apple macOS
  • Aptean Onyx CRM
  • Ardexus Mode

Common tasks

  • Answer customers' questions about products, prices, availability, product uses, and credit terms.
  • Recommend products to customers, based on customers' needs and interests.
  • Estimate or quote prices, credit or contract terms, warranties, and delivery dates.
  • Consult with clients after sales or contract signings to resolve problems and to provide ongoing support.
  • Prepare sales contracts and order forms.
  • Provide customers with product samples and catalogs.
  • Monitor market conditions, product innovations, and competitors' products, prices, and sales.
  • Perform administrative duties, such as preparing sales budgets and reports, keeping sales records, and filing expense account reports.
  • Contact regular and prospective customers to demonstrate products, explain product features, and solicit orders.
  • Identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences.

Related careers

Occupations recorded as related in the dataset. A relationship does not imply a guaranteed transition.

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products salary in other locations

Other occupations in Santa Rosa, CA