Careers / Market Research Analysts and Marketing Specialists
Market Research Analysts and Marketing Specialists — Career Decision Dashboard
United States
Opens your browser print dialog — choose “Save as PDF”.
Report generated from official BLS OEWS and O*NET data — United States.
Median annual wage
$78,760
United States, 2025
Employment
899,580
United States, 2025
Typical education
Not recorded
Job Zone 4
Skills identified
35
10 related careers
Career overview
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- O*NET code
- 13-1161.00
- Job zone
- 4
- Experience required
- Over 2 years, up to and including 4 years
Typical tasks
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Measure and assess customer and employee satisfaction.
- Monitor industry statistics and follow trends in trade literature.
Choose a location
Salary analysis — United States
10th percentile
$43,390
25th percentile
$58,350
75th percentile
$108,310
90th percentile
$155,480
Most important skills
- Reading Comprehension4.0
- Critical Thinking4.0
- Active Listening4.0
- Writing4.0
- Speaking3.9
- Active Learning3.8
- Judgment and Decision Making3.8
- Complex Problem Solving3.8
- Monitoring3.1
- Mathematics3.1
- Systems Evaluation3.1
- Social Perceptiveness3.1
What skills do you need?
Select the skills you already have
Skills listed are those O*NET rates at importance 3.0 or above for this occupation. Set your own level on the same 0–7 O*NET scale.
Skill coverage
0%
0 of 16 identified skills
Matched
0
Missing
16
Your selected skills cover approximately 0% of the skills identified for this occupation in O*NET. This is a coverage measure of listed skills only — it is not a qualification, hiring or interview outcome.
Skills to develop
| Skill | Importance | Required level | Your level | Gap |
|---|---|---|---|---|
| Reading Comprehension | 4.0 | 4.8 | Not selected | 4.8 |
| Writing | 4.0 | 4.1 | Not selected | 4.1 |
| Critical Thinking | 4.0 | 4.0 | Not selected | 4.0 |
| Active Listening | 4.0 | 4.0 | Not selected | 4.0 |
| Speaking | 3.9 | 4.0 | Not selected | 4.0 |
| Judgment and Decision Making | 3.8 | 4.0 | Not selected | 4.0 |
| Active Learning | 3.8 | 3.8 | Not selected | 3.8 |
| Complex Problem Solving | 3.8 | 3.8 | Not selected | 3.8 |
| Monitoring | 3.1 | 3.8 | Not selected | 3.8 |
| Systems Evaluation | 3.1 | 3.8 | Not selected | 3.8 |
| Systems Analysis | 3.0 | 3.6 | Not selected | 3.6 |
| Persuasion | 3.1 | 3.3 | Not selected | 3.3 |
| Mathematics | 3.1 | 3.1 | Not selected | 3.1 |
| Social Perceptiveness | 3.1 | 3.1 | Not selected | 3.1 |
| Coordination | 3.0 | 3.1 | Not selected | 3.1 |
| Time Management | 3.0 | 3.0 | Not selected | 3.0 |
Ordered by required level gap multiplied by O*NET importance. No prediction or recommendation is implied.
Related careers
Supplemental
National median not published
Compare with Market Research Analysts and Marketing SpecialistsSupplemental
National median $105,070
Compare with Market Research Analysts and Marketing SpecialistsSupplemental
National median $83,050
Compare with Market Research Analysts and Marketing SpecialistsSupplemental
National median $76,910
Compare with Market Research Analysts and Marketing SpecialistsSupplemental
National median $117,330
Compare with Market Research Analysts and Marketing SpecialistsSupplemental
National median $99,080
Compare with Market Research Analysts and Marketing SpecialistsSupplemental
National median $78,660
Compare with Market Research Analysts and Marketing SpecialistsSupplemental
National median $69,460
Compare with Market Research Analysts and Marketing SpecialistsSupplemental
National median $74,750
Compare with Market Research Analysts and Marketing SpecialistsHow salary varies by location
| Location | Median | Employment | Year |
|---|---|---|---|
| San Jose, CA | $141,960 | 12,710 | 2025 |
| San Francisco, CA | $123,250 | 24,120 | 2025 |
| Boston, MA | $102,390 | 32,310 | 2025 |
| Seattle, WA | $102,170 | 18,030 | 2025 |
| MA | $101,810 | 39,710 | 2025 |
| DE | $101,270 | 3,570 | 2025 |
| New York, NY | $100,520 | 79,290 | 2025 |
| Denver, CO | $99,040 | 17,000 | 2025 |
| NY | $98,580 | 80,500 | 2025 |
| DC | $98,090 | 6,340 | 2025 |
| Minneapolis, MN | $97,910 | 16,760 | 2025 |
| Boulder, CO | $97,600 | 3,130 | 2025 |
| WA | $95,120 | 24,460 | 2025 |
| CA | $94,700 | 119,070 | 2025 |
| Durham, NC | $93,110 | 2,740 | 2025 |
| CO | $93,050 | 27,880 | 2025 |
| Worcester, MA | $90,300 | 2,030 | 2025 |
| Colorado Springs, CO | $90,210 | 2,680 | 2025 |
| NJ | $88,190 | 22,990 | 2025 |
| MN | $87,510 | 21,280 | 2025 |
Career transition paths
Compare the skills of a career you hold today with Market Research Analysts and Marketing Specialists to see shared skills, target-only skills and skill overlap.
Build a transition comparisonCareer and skills data: O*NET 31.0.
Salary and employment data: U.S. Bureau of Labor Statistics, OEWS, 2025 (May 2025 release).
Figures are periodic published survey snapshots, not real-time market rates.