Online Merchants — Career Decision Dashboard
United States
Opens your browser print dialog — choose “Save as PDF”.
Report generated from official BLS OEWS and O*NET data — United States.
Median annual wage
$83,050
United States, 2025
Employment
1,087,090
United States, 2025
Typical education
Bachelor's Degree
Job Zone 4
Skills identified
35
10 related careers
Career overview
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
- O*NET code
- 13-1199.06
- Job zone
- 4
- Experience required
- Over 2 years, up to and including 4 years
Typical tasks
- Deliver e-mail confirmation of completed transactions and shipment.
- Design customer interface of online storefront, using web programming or e-commerce software.
- Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
- Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
- Receive and process payments from customers, using electronic transaction services.
- Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
- Purchase new or used items from online or physical sources for resale via retail or auction Web site.
- Determine and set product prices.
Choose a location
Salary analysis — United States
10th percentile
$47,880
25th percentile
$62,640
75th percentile
$114,010
90th percentile
$150,010
Most important skills
- Reading Comprehension3.6
- Active Listening3.5
- Critical Thinking3.5
- Speaking3.5
- Persuasion3.4
- Writing3.4
- Service Orientation3.4
- Judgment and Decision Making3.3
- Monitoring3.1
- Social Perceptiveness3.1
- Negotiation3.1
- Coordination3.0
What skills do you need?
Select the skills you already have
Skills listed are those O*NET rates at importance 3.0 or above for this occupation. Set your own level on the same 0–7 O*NET scale.
Skill coverage
0%
0 of 14 identified skills
Matched
0
Missing
14
Your selected skills cover approximately 0% of the skills identified for this occupation in O*NET. This is a coverage measure of listed skills only — it is not a qualification, hiring or interview outcome.
Skills to develop
| Skill | Importance | Required level | Your level | Gap |
|---|---|---|---|---|
| Critical Thinking | 3.5 | 3.9 | Not selected | 3.9 |
| Reading Comprehension | 3.6 | 3.8 | Not selected | 3.8 |
| Active Listening | 3.5 | 3.6 | Not selected | 3.6 |
| Speaking | 3.5 | 3.4 | Not selected | 3.4 |
| Monitoring | 3.1 | 3.6 | Not selected | 3.6 |
| Writing | 3.4 | 3.3 | Not selected | 3.3 |
| Service Orientation | 3.4 | 3.3 | Not selected | 3.3 |
| Judgment and Decision Making | 3.3 | 3.3 | Not selected | 3.3 |
| Persuasion | 3.4 | 3.1 | Not selected | 3.1 |
| Negotiation | 3.1 | 3.1 | Not selected | 3.1 |
| Mathematics | 3.0 | 3.1 | Not selected | 3.1 |
| Complex Problem Solving | 3.0 | 3.0 | Not selected | 3.0 |
| Coordination | 3.0 | 2.9 | Not selected | 2.9 |
| Social Perceptiveness | 3.1 | 2.8 | Not selected | 2.8 |
Ordered by required level gap multiplied by O*NET importance. No prediction or recommendation is implied.
Related careers
Supplemental
National median $72,080
Compare with Online MerchantsSupplemental
National median not published
Compare with Online MerchantsSupplemental
National median $104,920
Compare with Online MerchantsSupplemental
National median $69,990
Compare with Online MerchantsHow salary varies by location
| Location | Median | Employment | Year |
|---|---|---|---|
| Lexington Park, MD | $136,660 | 2,180 | 2025 |
| Huntsville, AL | $124,950 | 3,100 | 2025 |
| San Jose, CA | $108,330 | 11,970 | 2025 |
| DC | $108,160 | 37,790 | 2025 |
| Bremerton, WA | $105,250 | 2,360 | 2025 |
| Washington, DC | $104,770 | 76,600 | 2025 |
| San Francisco, CA | $104,500 | 23,400 | 2025 |
| Dayton, OH | $102,660 | 4,370 | 2025 |
| Seattle, WA | $101,920 | 38,800 | 2025 |
| Gettysburg, PA | $101,500 | 110 | 2025 |
| MD | $101,500 | 39,820 | 2025 |
| Kennewick, WA | $101,380 | 1,120 | 2025 |
| WA | $100,360 | 51,650 | 2025 |
| AL | $100,240 | 6,990 | 2025 |
| Bridgeport, CT | $98,650 | 1,280 | 2025 |
| Boston, MA | $98,340 | 14,230 | 2025 |
| Baltimore, MD | $98,060 | 16,400 | 2025 |
| Odessa, TX | $97,720 | 360 | 2025 |
| San Diego, CA | $96,580 | 15,690 | 2025 |
| Oklahoma City, OK | $96,100 | 3,520 | 2025 |
Career transition paths
Compare the skills of a career you hold today with Online Merchants to see shared skills, target-only skills and skill overlap.
Build a transition comparisonCareer and skills data: O*NET 31.0.
Salary and employment data: U.S. Bureau of Labor Statistics, OEWS, 2025 (May 2025 release).
Figures are periodic published survey snapshots, not real-time market rates.