Market Research Analysts and Marketing Specialists Career, Salary and Skills
Market Research Analysts and Marketing Specialists have a BLS-reported national median annual wage of $78,760 based on the 2025 OEWS dataset, with reported national employment of 899,580. Wage data is published for 442 locations.
Occupation description
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
O*NET code
13-1161.00
Job zone
4
Typical education
Not recorded
Experience
Over 2 years, up to and including 4 years
National salary and employment
Median annual
$78,760
Hourly median
$37.87
Employment
899,580
Data year
2025
National salary distribution
Top skills
| Skill | Importance | Level |
|---|---|---|
| Writing | 4.00 | 4.12 |
| Reading Comprehension | 4.00 | 4.75 |
| Critical Thinking | 4.00 | 4.00 |
| Active Listening | 4.00 | 4.00 |
| Speaking | 3.88 | 4.00 |
| Complex Problem Solving | 3.75 | 3.75 |
| Active Learning | 3.75 | 3.75 |
| Judgment and Decision Making | 3.75 | 4.00 |
| Mathematics | 3.12 | 3.12 |
| Monitoring | 3.12 | 3.75 |
Typical tasks
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Measure and assess customer and employee satisfaction.
- Monitor industry statistics and follow trends in trade literature.
Technology
- 3M Post-it App
- AcaStat Software
- Act!
- Adaptive conjoint analysis ACA software
- Adobe Acrobat
- Adobe ActionScript
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Dreamweaver
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adxstudio, for Microsoft
- Airtable
Market Research Analysts and Marketing Specialists salary by location
Areas with the highest reported employment for this occupation.
- Market Research Analysts and Marketing Specialists Salary in CAMedian $94,700 · Employment 119,070
- Market Research Analysts and Marketing Specialists Salary in NYMedian $98,580 · Employment 80,500
- Market Research Analysts and Marketing Specialists Salary in New York, NYMedian $100,520 · Employment 79,290
- Market Research Analysts and Marketing Specialists Salary in TXMedian $72,520 · Employment 63,350
- Market Research Analysts and Marketing Specialists Salary in FLMedian $75,450 · Employment 60,770
- Market Research Analysts and Marketing Specialists Salary in ILMedian $79,120 · Employment 40,560
- Market Research Analysts and Marketing Specialists Salary in MAMedian $101,810 · Employment 39,710
- Market Research Analysts and Marketing Specialists Salary in Los Angeles, CAMedian $82,990 · Employment 39,390
- Market Research Analysts and Marketing Specialists Salary in Boston, MAMedian $102,390 · Employment 32,310
- Market Research Analysts and Marketing Specialists Salary in PAMedian $68,760 · Employment 31,040
- Market Research Analysts and Marketing Specialists Salary in Chicago, ILMedian $80,400 · Employment 30,970
- Market Research Analysts and Marketing Specialists Salary in NCMedian $78,410 · Employment 30,700
Related careers
- Wholesale and Retail Buyers, Except Farm ProductsNational median not published
- Personal Financial AdvisorsNational median $105,070
- Online MerchantsNational median $83,050
- Writers and AuthorsNational median $76,910
- Financial Risk SpecialistsNational median $117,330
- Business Teachers, PostsecondaryNational median $99,080
- Securities, Commodities, and Financial Services Sales AgentsNational median $78,660
- Survey ResearchersNational median $69,460
Career and skills data: O*NET 31.0 (onetcenter.org). Salary and employment data: U.S. Bureau of Labor Statistics OEWS, 2025 (bls.gov/oes). Figures are published survey estimates, not real-time market data.