Marketing Managers Career, Salary and Skills
Marketing Managers have a BLS-reported national median annual wage of $166,790 based on the 2025 OEWS dataset, with reported national employment of 395,240. Wage data is published for 382 locations.
Occupation description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
O*NET code
11-2021.00
Job zone
4
Typical education
Not recorded
Experience
Over 1 year, up to and including 2 years
National salary and employment
Median annual
$166,790
Hourly median
$80.19
Employment
395,240
Data year
2025
National salary distribution
Top skills
| Skill | Importance | Level |
|---|---|---|
| Active Listening | 4.12 | 4.12 |
| Speaking | 4.00 | 4.12 |
| Judgment and Decision Making | 3.88 | 4.00 |
| Monitoring | 3.88 | 4.12 |
| Reading Comprehension | 3.88 | 4.12 |
| Critical Thinking | 3.88 | 4.12 |
| Active Learning | 3.88 | 4.12 |
| Persuasion | 3.88 | 4.25 |
| Complex Problem Solving | 3.88 | 4.00 |
| Systems Evaluation | 3.88 | 3.75 |
Typical tasks
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Initiate market research studies, or analyze their findings.
- Compile lists describing product or service offerings.
Technology
- Adobe Acrobat
- Adobe Acrobat Reader
- Adobe ActionScript
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Dreamweaver
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- AdSense Tracker
- AEC Software FastTrack Schedule
- Airtable
- Amazon Redshift
- Amazon Web Services AWS software
Marketing Managers salary by location
Areas with the highest reported employment for this occupation.
- Marketing Managers Salary in New York, NYMedian $192,840 · Employment 54,730
- Marketing Managers Salary in CAMedian $193,620 · Employment 54,660
- Marketing Managers Salary in NYMedian $181,200 · Employment 54,000
- Marketing Managers Salary in TXMedian $147,880 · Employment 44,680
- Marketing Managers Salary in FLMedian $142,620 · Employment 24,820
- Marketing Managers Salary in ILMedian $162,860 · Employment 21,140
- Marketing Managers Salary in Los Angeles, CAMedian $171,900 · Employment 18,550
- Marketing Managers Salary in Chicago, ILMedian $165,340 · Employment 17,400
- Marketing Managers Salary in Dallas, TXMedian $155,460 · Employment 16,320
- Marketing Managers Salary in MAMedian $212,020 · Employment 14,270
- Marketing Managers Salary in PAMedian $150,810 · Employment 13,840
- Marketing Managers Salary in NJMedian $180,040 · Employment 13,510
Related careers
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- Project Management SpecialistsNational median $102,320
- Securities, Commodities, and Financial Services Sales AgentsNational median $78,660
- Financial and Investment AnalystsNational median $102,740
- Information Technology Project ManagersNational median $116,580
- Wholesale and Retail Buyers, Except Farm ProductsNational median not published
Career and skills data: O*NET 31.0 (onetcenter.org). Salary and employment data: U.S. Bureau of Labor Statistics OEWS, 2025 (bls.gov/oes). Figures are published survey estimates, not real-time market data.