Careers / Public Relations Managers
Public Relations Managers — Career Decision Dashboard
United States
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Report generated from official BLS OEWS and O*NET data — United States.
Median annual wage
$146,910
United States, 2025
Employment
74,850
United States, 2025
Typical education
Not recorded
Job Zone 4
Skills identified
35
10 related careers
Career overview
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
- O*NET code
- 11-2032.00
- Job zone
- 4
- Experience required
- Over 4 years, up to and including 6 years
Typical tasks
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Assign, supervise, and review the activities of public relations staff.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Develop, implement, or maintain crisis communication plans.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Manage communications budgets.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
Choose a location
Salary analysis — United States
10th percentile
$82,410
25th percentile
$106,580
75th percentile
$204,520
90th percentile
$284,990
Most important skills
- Speaking4.3
- Active Listening4.1
- Reading Comprehension4.1
- Writing4.0
- Social Perceptiveness4.0
- Persuasion3.9
- Complex Problem Solving3.9
- Critical Thinking3.9
- Coordination3.8
- Active Learning3.6
- Judgment and Decision Making3.6
- Time Management3.6
What skills do you need?
Select the skills you already have
Skills listed are those O*NET rates at importance 3.0 or above for this occupation. Set your own level on the same 0–7 O*NET scale.
Skill coverage
0%
0 of 20 identified skills
Matched
0
Missing
20
Your selected skills cover approximately 0% of the skills identified for this occupation in O*NET. This is a coverage measure of listed skills only — it is not a qualification, hiring or interview outcome.
Skills to develop
| Skill | Importance | Required level | Your level | Gap |
|---|---|---|---|---|
| Speaking | 4.3 | 4.0 | Not selected | 4.0 |
| Active Listening | 4.1 | 4.1 | Not selected | 4.1 |
| Reading Comprehension | 4.1 | 4.1 | Not selected | 4.1 |
| Writing | 4.0 | 3.9 | Not selected | 3.9 |
| Social Perceptiveness | 4.0 | 3.9 | Not selected | 3.9 |
| Persuasion | 3.9 | 4.0 | Not selected | 4.0 |
| Complex Problem Solving | 3.9 | 3.9 | Not selected | 3.9 |
| Critical Thinking | 3.9 | 3.9 | Not selected | 3.9 |
| Coordination | 3.8 | 3.8 | Not selected | 3.8 |
| Judgment and Decision Making | 3.6 | 3.9 | Not selected | 3.9 |
| Time Management | 3.6 | 3.6 | Not selected | 3.6 |
| Active Learning | 3.6 | 3.5 | Not selected | 3.5 |
| Service Orientation | 3.6 | 3.5 | Not selected | 3.5 |
| Monitoring | 3.5 | 3.6 | Not selected | 3.6 |
| Systems Evaluation | 3.3 | 3.6 | Not selected | 3.6 |
| Negotiation | 3.5 | 3.3 | Not selected | 3.3 |
| Systems Analysis | 3.1 | 3.4 | Not selected | 3.4 |
| Learning Strategies | 3.0 | 3.3 | Not selected | 3.3 |
| Instructing | 3.1 | 3.1 | Not selected | 3.1 |
| Management of Personnel Resources | 3.0 | 3.1 | Not selected | 3.1 |
Ordered by required level gap multiplied by O*NET importance. No prediction or recommendation is implied.
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Compare with Public Relations ManagersHow salary varies by location
| Location | Median | Employment | Year |
|---|---|---|---|
| San Jose, CA | $213,510 | 980 | 2025 |
| DC | $197,600 | 7,410 | 2025 |
| Washington, DC | $195,190 | 9,470 | 2025 |
| San Francisco, CA | $192,720 | 1,880 | 2025 |
| New York, NY | $192,360 | 7,940 | 2025 |
| NY | $180,880 | 7,710 | 2025 |
| Trenton, NJ | $179,330 | 430 | 2025 |
| Fayetteville, AR | $177,370 | 190 | 2025 |
| Boston, MA | $176,390 | 1,810 | 2025 |
| VA | $176,340 | 2,610 | 2025 |
| Bridgeport, CT | $174,990 | 330 | 2025 |
| NJ | $174,980 | 2,420 | 2025 |
| Denver, CO | $174,260 | — | 2025 |
| MA | $171,740 | 2,170 | 2025 |
| CA | $167,980 | 9,400 | 2025 |
| ME | $166,940 | — | 2025 |
| Seattle, WA | $166,590 | 1,110 | 2025 |
| Los Angeles, CA | $163,830 | 3,610 | 2025 |
| Midland, TX | $163,180 | 50 | 2025 |
| CO | $162,870 | — | 2025 |
Career transition paths
Compare the skills of a career you hold today with Public Relations Managers to see shared skills, target-only skills and skill overlap.
Build a transition comparisonCareer and skills data: O*NET 31.0.
Salary and employment data: U.S. Bureau of Labor Statistics, OEWS, 2025 (May 2025 release).
Figures are periodic published survey snapshots, not real-time market rates.