Advertising and Promotions Managers Career, Salary and Skills
Advertising and Promotions Managers have a BLS-reported national median annual wage of $133,660 based on the 2025 OEWS dataset, with reported national employment of 21,470. Wage data is published for 105 locations.
Occupation description
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
O*NET code
11-2011.00
Job zone
4
Typical education
Not recorded
Experience
Over 2 years, up to and including 4 years
National salary and employment
Median annual
$133,660
Hourly median
$64.26
Employment
21,470
Data year
2025
National salary distribution
Top skills
| Skill | Importance | Level |
|---|---|---|
| Active Listening | 4.12 | 4.12 |
| Speaking | 4.12 | 4.12 |
| Critical Thinking | 3.88 | 4.12 |
| Judgment and Decision Making | 3.88 | 4.00 |
| Social Perceptiveness | 3.88 | 4.00 |
| Writing | 3.75 | 4.00 |
| Complex Problem Solving | 3.75 | 3.88 |
| Reading Comprehension | 3.75 | 4.00 |
| Coordination | 3.75 | 4.25 |
| Time Management | 3.62 | 3.62 |
Typical tasks
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Technology
- Actuate BIRT
- Adobe Acrobat
- Adobe Acrobat Reader
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Dreamweaver
- Adobe Experience Manager (AEM)
- Adobe Illustrator
- Adobe InDesign
- Adobe PageMaker
- Adobe Photoshop
- Adobe Premiere Pro
- AdRelevance
- Apple Final Cut Pro
Advertising and Promotions Managers salary by location
Areas with the highest reported employment for this occupation.
- Advertising and Promotions Managers Salary in TXMedian $104,170 · Employment 3,670
- Advertising and Promotions Managers Salary in New York, NYMedian $174,390 · Employment 3,630
- Advertising and Promotions Managers Salary in NYMedian $173,700 · Employment 3,550
- Advertising and Promotions Managers Salary in CAMedian $167,230 · Employment 3,080
- Advertising and Promotions Managers Salary in PAMedian $122,940 · Employment 1,540
- Advertising and Promotions Managers Salary in Dallas, TXMedian $108,690 · Employment 1,370
- Advertising and Promotions Managers Salary in Los Angeles, CAMedian $167,930 · Employment 1,350
- Advertising and Promotions Managers Salary in Houston, TXMedian $91,900 · Employment 800
- Advertising and Promotions Managers Salary in Philadelphia, PAMedian $146,510 · Employment 660
- Advertising and Promotions Managers Salary in Austin, TXMedian $123,360 · Employment 570
- Advertising and Promotions Managers Salary in WAMedian $163,380 · Employment 530
- Advertising and Promotions Managers Salary in NJMedian $165,390 · Employment 470
Related careers
- Art DirectorsNational median $114,850
- Web AdministratorsNational median $116,580
- TelemarketersNational median $35,450
- Purchasing ManagersNational median $148,080
- Business Intelligence AnalystsNational median $120,230
- Merchandise Displayers and Window TrimmersNational median $39,390
- Management AnalystsNational median $101,860
- Agents and Business Managers of Artists, Performers, and AthletesNational median $82,890
Career and skills data: O*NET 31.0 (onetcenter.org). Salary and employment data: U.S. Bureau of Labor Statistics OEWS, 2025 (bls.gov/oes). Figures are published survey estimates, not real-time market data.