Careers / Search Marketing Strategists
Search Marketing Strategists — Career Decision Dashboard
United States
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Report generated from official BLS OEWS and O*NET data — United States.
Median annual wage
$78,760
United States, 2025
Employment
899,580
United States, 2025
Typical education
Bachelor's Degree
Job Zone 4
Skills identified
35
10 related careers
Career overview
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
- O*NET code
- 13-1161.01
- Job zone
- 4
- Experience required
- Over 1 year, up to and including 2 years
Typical tasks
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
Choose a location
Salary analysis — United States
10th percentile
$43,390
25th percentile
$58,350
75th percentile
$108,310
90th percentile
$155,480
Most important skills
- Complex Problem Solving3.9
- Reading Comprehension3.9
- Critical Thinking3.8
- Active Listening3.8
- Active Learning3.8
- Judgment and Decision Making3.8
- Speaking3.6
- Writing3.5
- Systems Analysis3.4
- Monitoring3.4
- Systems Evaluation3.4
- Coordination3.3
What skills do you need?
Select the skills you already have
Skills listed are those O*NET rates at importance 3.0 or above for this occupation. Set your own level on the same 0–7 O*NET scale.
Skill coverage
0%
0 of 18 identified skills
Matched
0
Missing
18
Your selected skills cover approximately 0% of the skills identified for this occupation in O*NET. This is a coverage measure of listed skills only — it is not a qualification, hiring or interview outcome.
Skills to develop
| Skill | Importance | Required level | Your level | Gap |
|---|---|---|---|---|
| Complex Problem Solving | 3.9 | 4.1 | Not selected | 4.1 |
| Reading Comprehension | 3.9 | 4.1 | Not selected | 4.1 |
| Active Listening | 3.8 | 4.0 | Not selected | 4.0 |
| Critical Thinking | 3.8 | 3.9 | Not selected | 3.9 |
| Active Learning | 3.8 | 3.9 | Not selected | 3.9 |
| Judgment and Decision Making | 3.8 | 3.8 | Not selected | 3.8 |
| Speaking | 3.6 | 3.8 | Not selected | 3.8 |
| Writing | 3.5 | 3.8 | Not selected | 3.8 |
| Systems Analysis | 3.4 | 3.8 | Not selected | 3.8 |
| Monitoring | 3.4 | 3.8 | Not selected | 3.8 |
| Systems Evaluation | 3.4 | 3.8 | Not selected | 3.8 |
| Coordination | 3.3 | 3.6 | Not selected | 3.6 |
| Persuasion | 3.3 | 3.6 | Not selected | 3.6 |
| Time Management | 3.1 | 3.5 | Not selected | 3.5 |
| Social Perceptiveness | 3.0 | 3.3 | Not selected | 3.3 |
| Instructing | 3.1 | 3.1 | Not selected | 3.1 |
| Negotiation | 3.0 | 3.1 | Not selected | 3.1 |
| Service Orientation | 3.0 | 3.0 | Not selected | 3.0 |
Ordered by required level gap multiplied by O*NET importance. No prediction or recommendation is implied.
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Compare with Search Marketing StrategistsHow salary varies by location
| Location | Median | Employment | Year |
|---|---|---|---|
| San Jose, CA | $141,960 | 12,710 | 2025 |
| San Francisco, CA | $123,250 | 24,120 | 2025 |
| Boston, MA | $102,390 | 32,310 | 2025 |
| Seattle, WA | $102,170 | 18,030 | 2025 |
| MA | $101,810 | 39,710 | 2025 |
| DE | $101,270 | 3,570 | 2025 |
| New York, NY | $100,520 | 79,290 | 2025 |
| Denver, CO | $99,040 | 17,000 | 2025 |
| NY | $98,580 | 80,500 | 2025 |
| DC | $98,090 | 6,340 | 2025 |
| Minneapolis, MN | $97,910 | 16,760 | 2025 |
| Boulder, CO | $97,600 | 3,130 | 2025 |
| WA | $95,120 | 24,460 | 2025 |
| CA | $94,700 | 119,070 | 2025 |
| Durham, NC | $93,110 | 2,740 | 2025 |
| CO | $93,050 | 27,880 | 2025 |
| Worcester, MA | $90,300 | 2,030 | 2025 |
| Colorado Springs, CO | $90,210 | 2,680 | 2025 |
| NJ | $88,190 | 22,990 | 2025 |
| MN | $87,510 | 21,280 | 2025 |
Career transition paths
Compare the skills of a career you hold today with Search Marketing Strategists to see shared skills, target-only skills and skill overlap.
Build a transition comparisonCareer and skills data: O*NET 31.0.
Salary and employment data: U.S. Bureau of Labor Statistics, OEWS, 2025 (May 2025 release).
Figures are periodic published survey snapshots, not real-time market rates.